Food outlets in Britain are finding that their customers do not always purchase their product based on price. It is becoming more common that shoppers are looking at the source and content of their food before they make the decision to buy. These new ‘ethically aware’ food outlets/growers and distributors are not your stereotypical hippies either - this new wave is expanding out of the niche and coming to a store near you - Ethical consumerism
Ethical consumerism
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